“Getting into a relatively noisy environment may trigger the brain to think abstractly, and thus generate creative ideas.”
This week we switched on the three live walls in our Atrium. So far we have had numerous TedTalks, explored different themes from CreativeMornings and even projected a live Shark Cam – the possibilities for inspiring and creative content are endless.
However, it has been proven that what is being shown is not always the most important factor. The background noise that our live walls create are just the right level to spur creativity and keep residents focused and motivated.
Studies show that many of us find it a lot easier to work, spark ideas and take in information when there is the right level of ambient noise. At this noise level, which is around 70 decibels, our minds are able to wander whilst our brain stays focused on the task in hand, meaning fresh thoughts can arise and propel creativity.
Many creative types can find themselves producing some of their finest work in shared workspaces, not-too-busy coffee shops or anywhere with a bit of ambience. But what if you find yourself in a silent office? Based on the findings above, there have been many websites created that allow you to virtually transport yourself to a bustling environment with just the right amount of noise level. Check out Noisili, Coffivity and Soundrown and see if any work for you.
Our live walls show varied content and produce the right kind of sounds throughout the day. Residents can work from the Atrium and make the most of these noise levels. The key is balance. It’s important to allow your thoughts to wander, but not too far. Our Atrium is “a creative boost of distracted focus”. Come and find out for yourself – email@example.com / 02038 188 245
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